#Monisha ravishankar kana kanum kalangal series
You have the Diwali weekend, you have the Indo-Pak cricket series going on and then you have these two movies-the customer is spoilt for choice. “Look at the time the films are being released. The audience expectation would be impossible to match,” said Shekhar.īut when there is huge ‘hype machinery’ working for the films does the content matter? “It does matter,” said Mathur. “At some level there was lot more hype and expectation to a point that it was impossible to meet them. Shekhar was one of the lucky few that got to watch both the films before they were released. Is clever marketing the key to a film’s success or is it just an adjunct to content?ĬNN-IBN’s Bhupendra Chaubey asked this on Face The Nation to film critic and columnist Mayank Shekhar and Manish Mathur, who represents the marketing agency for Saawariya. Advance tickets for the two films were sold out days ago and the stars of the two films have been all over TV - all that hullabaloo without the movies being released.Ĭontent be damned good marketing has ensured that the two films will be hits at least on the first day of screening. Crores have been spent on promoting the two most-awaited Bollywood releases of Diwali season, Om Shanti Om and Saawariya. Yesterday there was a OSO vs Saawariya debate in Face the nation of CNN-IBN. In time for a publicity for alagia tamizh magan.
And on any festival The stars keep showing their presence in all channels.
#Monisha ravishankar kana kanum kalangal full
They keep screening bits and full films, comedy shows, Interviews, Reviews and tit bits about films. Except for a few off beat channels like Makkal Tv most survive on films. Most of the content in Television especially the Tamil one’s are about cinema.
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